With my highly anticipated 21st birthday a mere week away, I can already tell that it’s going to be one of the best, as Fashion’s Night Out Jamaica 2013 will be held on the same day! Lucky coincidence? I prefer to think of it as the ultimate birthday present. A global fashion phenomenon that started in 2009, the annual event seeks to encourage buyers to support local and international designers and brands of the industry, through various sales and discounts.
Though prominent in the fashion capitals New York, London and Paris, among others, FNO has made its home here in Jamaica with the overwhelming support of local fashionistas. This year, FNO will be hosted by Jamaica Observer on Thursday 19th, September, 2013 and is entitled Jamaica Observer Takes Style Out.The nationwide sales starts at 5pm and ends at 10pm with discounts varying from vendor to vendor and ranging between 10% to 70%.
The stores participating this year include must-visit-favourites SoHo Boutique, Xtra’s, No. 7 Boutique and Grandeur- The $1000 Fashion Store amongst many, many others. For a full listing of the shops involved, their locations and discounts, check out the Observer’s FNO page here.
Jamaica’s FNO experience is unlike any other and from personal experience can only be compared to the Christmas Eve’s rush at Gulf City Mall. People everywhere. Lines for miles. Shopping bags heavy like dumbbells. An empty bank account at the end of the day. But believe you me, it’s all worth it.
The customer service on that night is often exceptional with some stores serving complimentary refreshments and hors d’oeuvres and others regulating the number of shoppers to allow for shove-free experience. In 2011, SoHo Boutique even brought Trinidad designer Meiling to the festivities.
To make the most of the night, wear comfortable shoes; you’ll be walking for extended periods and standing in long lines. Choose the stores you want to visit before; the sales only last for 5 hours. Ensure you’re getting a real bargain as some stores can ‘jack-up’ the prices before reducing them. But most of all, shop, shop and shop some more. Retail therapy is my preferred stress-reliever and another pair of studs never hurt anybody.
T&T take note; Anya Ayoung-Chee played her part in re-establishing our mark in the international fashion industry. Step up to the plate, host an event like this and see the support for our local designers prosper even more.
Stay tuned for my FNO birthday haul next week! Happy Shopping! ღ